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Instead of taking place in the prefrontal lobes, this hypofrontality occurs farther back in the cortex, in the superior parietal lobe, a portion of the brain that Newberg and D Aquili dubbed the orientation association area OAA because it helps us orient in space. When you re working out how to use your content to drive traffic, consider the following Guest blog posts Your content doesn t have to be only on your own pages or platforms. You can also consider writing a guest blog post for another blog. There are great benefits to guest blogging, including backlinks and creating brand visibility. Target the most influential blogs in your niche and read several posts before pitching to make sure you re a good fit. If you think that blogger s audience can benefit from your expertise, send the blogger a note describing the post you d like to write and asking if he or she is interested. We talk in depth about guest blogging in Book 3, Chapter 2 . Viral videos If you create a great video, others might want to share it on the social networks. You don t have to make a video that s a big sales pitch, but do put your company s information at the end of the video and link to your website or sales page in the video page s description. The interesting thing about viral videos is that if everyone is sharing it, they ll mention your name. Hey, check out this funny video from XYZ brand. How-to content People are always searching online to learn how to do things. If you create useful how-to content that includes descriptive steps to complete a certain task, people will find it online via the search engines and land on your website. If it s truly useful, they may even stick around and read a few more pages or see what you have to sell. Lists List blog posts come in many shapes and sizes, and they serve a variety of purposes. You can create a list of influential professionals in your niche or list steps to achieving a specific goal. You can even create funny lists such as those at BuzzFeed. The beauty of the list post is how it gets shared. If people enjoy your list or find it useful, it has the potential to go viral, which can lead to a lot of traffic and backlinks. Calls to action If you want to get people to take a specific action, lead them there with a call to action CTA . For example, if you re posting a link to your content on Facebook, give a call to action such as, To learn more about building treehouses, see over 150 plans with step-by-step instructions for each at our website. Optimized content, including photos Use your keywords to attract search engines. Don t make the words repetitious and annoying, but do insert keywords and key phrases as needed. Save photos with keywords as well, so that you can bring in traffic from users searching images online. Social networks Sharing links to your content with a brief call to action will send traffic from Facebook, Twitter, and all the social networks you use to share with your community. Easy sharing Using share buttons on all your content will inspire others to post your content to their Facebook news feeds or Twitter streams, or to email that content to friends who might have an interest. Relationships with influential people Use your content to build relationships. For example, profile or interview influential people on your blog. They ll share that content in return, possibly bringing in a few new sales. Local.com