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If you want to attract clients, for example, use a title that best highlights both you and your business. Participate in groups. Many people say they re not on LinkedIn to socialize rather, they want to have an online resume. Don t discount the importance of joining groups, however. Not only are they important networking tools, but when you join a group, those groups show up on your profile. Group membership shows potential connections that you re looking to continuously learn and network. Make sure your career summary is professional, but personal. Your summary should sum up your career in a businesslike tone but should also feature elements of your personality. For example, nothing is wrong with adding elements of humor, as long as you aren t raunchy or over the top. Spelling and grammar matter. You wouldn t hand out a paper resume that contained misspellings, and neither would you want people to view an online resume riddled with errors. 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The world s most successful entrepreneurs didn t have a blockbuster ideas they just took existing concepts and made them better, or exposed them to more people. Opportunity is exposed in your language and your thought processes, as well as other people s language. Failure cracks open new roads. Quitting only happens when you give up on your dream.