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For somewhere farther away, enter the name of the city in the search field and click the blue Search button at the bottom of the page. On the search results page that appears, you ll see Who to Follow and Trends options in the left column. To alter the 15-mile default distance, change the mileage display in the grey search box at the very top of the results page. LinkedIn users within a certain radius search In the Location drop-down list in the left column, select Located In or Near. Additional options appear, including a Country drop-down list, a Postal Code text box, and a Within drop-down list, with choices of radius from 10 to 100 miles. After clicking Search, the number of results appears at the top left of the center column, above the list of names. You can filter further by the degree of connection, if you want. Facebook users near a certain location The most accurate way to size a potential target audience geographically is to create a Facebook advertising account with a test ad, which you may choose not to launch. Log in as the admin for your page. Click the drop-down arrow in the right corner of the top navigation, and then click Create Ads. Follow the prompts to create an account and choose an objective for an ad. For audience research, it doesn t matter which objective you select. Now click Audience in the Ad Set section of the left column that appears. In the center column, choose Everyone in This Location, and specify the geographical region you want. For the total number of Facebook users, avoid setting any demographic or other parameters. At the top of the right column, find the Audience Definition dial display. Below the dial is a numerical value for potential reach, which is the total number of Facebook users in the location you requested. For more information, see the section on Facebook advertising in Book 5, Chapter 3 . If you re short of time, select sites that meet your demographics requirement but on which you can easily reuse and syndicate content, as described in Book 2, Chapter 1 . You can replicate blog postings, for instance, almost instantly on multiple sites. Affinity groups The power of the Internet has given consumers more choice than ever when it comes to buying products and services, or deciding between one idea or another, so much so that the decision is often overwhelming. A great way to solve this dilemma, and put together a great blog post, is the X vs. Y article. For example, a company that specializes in beds and mattresses might write a blog post explaining the pros and cons of sprung mattresses as opposed to memory foam. Similarly, What is the best X? types of posts work in a similar fashion. These types of posts help consumers make a sound decision, make you stand out as a trustworthy authority figure – and are easy to put together. Animated GIFs are becoming a whole new cultural movement and vehicle for self-expression, and the best place to find them is on Tumblr. People are creating amazing art with the form, transforming ordinary images into magical mini-worlds. A picture of a fish is beautiful a picture of a fish whose mouth is open and closing is surprising, funny, dramatic, and kinetic. You can use an animated GIF for your Twitter profile picture, but in general, aside from Google , there is no social media site that allows you to take advantage of this gorgeous, powerful storytelling format the way Tumblr does.