Currently, PC Plus members are unable to redeem their points for President s Choice gift cards, Joe Fresh gift cards and government taxes. In certain provinces, you will also be prohibited from redeeming your points on prescription medication, over-the-counter medication and milk. Once you have enough points to snag what you want, each of those eligible rewards will light up for redemption on your Rewards page. Just select Redeem and follow the steps. Browse the Redeem page anytime you re feeling spendy. To redeem means to use your PC Optimum points to pay, or partially pay, for eligible purchases by using your Card at the point of sale in Participating Stores or with Program Participants that offer redemption, following the instructions provided by the cashier, the point-of-sale terminal or other payment processing device. Here s how to redeem a gift card or code from Microsoft Store on a Windows 10 device On your Windows 10 device, select Microsoft Store on the taskbar.. In Microsoft Store, select the See more menu located next to the Search box on the upper right side of the page .. Select Redeem a code.If you aren t already signed in, sign in to the Microsoft account on which you want to redeem the code. Earn PC Optimum points when you purchase fuel at more than 2000 Esso and Mobil stations across Canada. See details here. Earn points in-store, online, at points events and through personalized offers with your online account. Earn points even faster with PC Financial . Learn how at Every 10,000 points is like $10 worth of … How much money are you making? I asked early and often. Like politicians, the answer was sideswiped and deflected to a default person in the organization, but I wasn t fooled. OK, you ve already told me that Bill Hanson makes $30,000 a month, but how much do you make? And you? And you? And the other 3,000 people in this room? The fact is, few of them made any money at all. Why? They were stuck driving a congested road full of traffic that failed the Commandment of Entry. That s micro-content right there compact, intriguing, of-the-moment, and native to the platform. The layout is big and eye-catching enough to make a person scrolling through her Facebook News Feed stop and say, Damn, 102? Their very first flight attendant? What? and maybe click through to read the whole interview, which really does offer a fascinating glimpse back in time and would be something many people would be compelled to share with friends. Had Air Canada simply made a few small visual and textual adjustments, they would have had more time to honor one of their employees, and also more time to tell a compelling story about their brand. Ammons didn t care. He d come for the consequences. He knew how to leverage risk to access flow and critical for this mission believed he could remain in the state for a very long time. I had no choice, he says. The Stikine is three days worth of relentless. It runs Class V between rapids. Portaging requires big wall climbing and rappelling. Scouting requires heightened awareness and really good problem-solving skills. None of this is possible without flow. You can t control this river, you can t muscle through it, you have to become part of it, you have to flow with it. The marshmallow experiment, meanwhile, highlights the power of willpower. If kids can t develop the inner strength to resist temptation, they can t master themselves, let alone anything else. This makes life tricky for action and adventure athletes who, by definition, are marshmallow-eating, sensation-seeking hedonists thrill and adventure seeking is one of the four categories used by psychologists to delineate sensation seekers . But once the sensation seekers jump on the flow path, they don t need to delay gratification to achieve success gratification becomes their path to success. I m doing what I love, explains McConkey. And if you re doing what you want to do all the time, then you re happy. You re not going to work everyday wishing you were doing something else. I get up and go to work everyday and I m stoked. That does not suck. Brand storytelling, however, will only be impactful if it is done holistically. From marketing campaigns, to everyday engagements with your customers on social networks, to your customer service, every act, every piece of content, every engagement tells a story. And every story adds to a person s perception of your brand.