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As the artists leave the scene, you see the following message But the best part was all the positive messages we received. Over ten times as many. Then suddenly the rest of the room the space around the Love sculpture fills up with tubes that hold positive messages the company received, such as family is family, makes my heart happy, and most beautiful thing. And the final message Proving that only one thing really matters when it comes to family , and the camera zooms out to show the roomful of paper tubes at the center of which is the word Love. You going back to her? Consider the following when creating and sharing content on Pinterest Select images with Pinterest in mind. Your most important goal when creating pin-worthy content is to select an image that represents the article and entices others to click through to the originating site. Don t go through the motions and select some random stock photo. Use colorful, thought-provoking, and awe-inspiring photos. Pinterest automatically gives image options when you re preparing to pin something from a site, so take advantage of that opportunity to select the best pin! Photos that tell a story will inspire others to click to learn more. Be descriptive. On Pinterest, brevity is essential. With that said, you should write a description worthy of the image. It s not exactly a headline but, similar to a headline, you want to use the description to capture attention. Share one or two sentences describing the image but leave most of the details to the imagination. Tag when possible. Tagging all your friends every time you post a pin is annoying. However, if a pin reminds you of someone or if you want to give credit to a particular pinner, do tag. The person being tagged, more often than not, will like or share your pin, and that helps get your brand on other people s radars. Individual followers appreciate the shout-out and will be encouraged to share as well. Give others the opportunity to pin your content. Use share buttons on your blog posts, articles, images, and videos so that others can share with their friends. Use keywords and search terms. In your descriptions, use the words and phrases that people are searching for. People also search for images online, so optimize your photos for search to help others find them. We talk about keywords in the section Using keywords , later in this section. Grow your community. Keep finding new people to follow and interact with. While you grow your Pinterest community, you also grow traffic. We talk more about community later in this chapter, in the Building Your Pinterest Community section. Be consistent. Pin on a regular basis. If people never see anything new from you, they have no reason to continue to follow your pins. Get nichey. Cater to your niche. Appeal to the people who are most likely to use your products or services. Use humor. People love to share funny pins, and humor is a great way to break up the themes of your regular pins now and again. Pay attention to your board categories. Don t be generic. Your boards should be as eye-catching as your images. Take special care with the names you use for your boards. Pinterest suggests names, but those are only suggestions. Don t be afraid to change them. Be creative and imaginative, and explore how other brands are using boards. Be strategic when arranging your boards. Don t have a random mishmash of boards. Arrange them in an order that puts the most important boards first. If your goal is to sell, place the board with pins relating to your products or services first. Look at the news magazines which have been successful in attracting readers Time and Newsweek in the United States, L Express and Le Point in France, Der Spiegel in Germany, L Espresso in Italy, Cambio 16 in Spain. They all use the same graphics