Do people really win sweepstakes? The answer is a resounding yes. People win prizes every day, from life-changing prizes like a new car or a new home, to fun prizes like tickets to a basketball game, a dinner out, or a brand new Apple iPad. Why don t you hear about more winners? That s exactly what sweepers do. Sweepers are people who enter contests and sweepstakes as a hobby. They make their own luck by entering a lot. Volume is the key. Carolyn Wilman of Ontario … Drawings Using a Randomly-Chosen Time. This entry method is often used to choose winners of instant-win sweepstakes. The sponsor randomly chooses one specific time per prize before the giveaway begins. The first entry made after that winning moment is the giveaway s winner. Amazon sweepstakes also use a similar drawing method. Online sweepstakes are becoming increasingly popular. This is so because they offer the excitement of winning a prize or money without needing to pay to enter, or to work to win the award. Those who participate in sweepstakes enjoy the thrill of entering and savor the possibility of winning. For the most part, your Twitter updates are public. However, use your best judgment. Every now and then, you may need to take things private. Something else to consider In 2010, it was announced that tweets were going to be archived in the Library of Congress. Although this hasn t come into fruition as of this writing, it s something to think about when you re crafting tweets. For the purposes of this book, we discuss only quantitative data as part of the measurement process. Use monitoring tools to review such qualitative data from social media as The degree of customer engagement The nature of customer dialog, sometimes called sentiment Your brand reputation on a social network The quality of relationships with your target market The extent of participation in online conversations Positioning in your industry versus your competitors www.lawyrs.net 19 . http www.adweek.com brand- marketing here- are- the- 4- biggest- brand- marketing- trends- at- advertising- week . Or, as Laird Hamilton once explained in an interview with Bon Hawaii T he true challenge is how you continue doing it, after you ve ridden the biggest wave, crossed the longest distance. You set up challenges that are more than what you ever did before. And by getting through it, you get the sensation you ve completed something. And if it s dangerous, then other things that scare you, the experience will strengthen you for those situations.